Why Purchasing Email Lists is a Bad Idea
You need leads to email, and you need them fast. Oh, and you want them as cheap as possible.
Unfortunately, That is the common mindset many marketers end up making when their on the phone with a email list purchasing company. By acting on that moment of desperation marketers will cause themselves short and long term damage. Yes, we all know that thousands of contacts are just a simple credit card swipe away, but your email marketing program, a critical part of a well-rounded inbound marketing strategy will seriously suffer greatly for it. Are you curious why purchasing email lists is a legitimate email marketer’s kiss of death for any company?
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